Spotify Clips Brings Instagram Stories Format to Spotify for Artists

Spotify is jumping on the “Stories” bandwagon with Spotify Clips. At its online-only Stream On event on Monday, Spotify announced Spotify Clips — à la Snapchat and Instagram Stories — that will be available on Spotify artist pages, and will allow them to connect with fans in a new way. The ever-expanding rollout of “Stories” (an ephemeral way to share photos and videos, usually for 24 hours) across platforms has become a bit of running joke — it's even available on LinkedIn (why?) — and it's only natural / inevitable that Spotify would want to get into “Stories” as well. Spotify Clips is currently in testing. Of course, unlike other platforms, Spotify Clips will behave very differently — it won't be available to everyone for one. Listeners, people like you and me, won't get to share their own “Stories”. Instead, only select creators with a Spotify for Artists page will be able to upload photos and videos to Spotify Clips. Alongside the Stream On event, Spotify announced that over 10,000 Indian artists have claimed their Spotify for Artists profiles since the world's biggest music subscription service launched in the South Asian market two years ago. This is what Spotify Clips will look likePhoto Credit: Spotify “Stories” have been essentially to growing platforms' daily active users, with Instagram revealing in 2019 that 500 million users check out Instagram Stories every day. This raises an interesting point: why would fans not just keep up with their favourite artists on Instagram, where they already are, instead of opening another app? Maybe if there's exclusive content. Spotify will hope that artists do that — driving people to come to Spotify Clips, and stay afterwards to play some songs. Spotify now has more than 345 million monthly active users and over 155 million paid subscribers around the world, the Sweden-headquartered music giant announced earlier in February. For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. Akhil Arora covers entertainment for Gadgets 360, interviewing stars such as Christian Bale and Anurag Kashyap, covering series premieres, product and service launches across the globe, and looking at American blockbusters and Indian dramas from a global socio-political and feminist perspective. As a Rotten Tomatoes-certified film critic, Akhil has reviewed over 150 movies and TV shows in over half a decade at Gadgets 360. When he is not completely caught up with new film and TV releases, Akhil ...More Government Sites Said to Have Critical Vulnerabilities; NCIIPC and CERT-in Step In: Reports Spotify HiFi Lossless Tier Coming Later in 2021 Related Stories

Spotify Clips Brings Instagram Stories Format to Spotify for Artists

Spotify is jumping on the “Stories” bandwagon with Spotify Clips. At its online-only Stream On event on Monday, Spotify announced Spotify Clips — à la Snapchat and Instagram Stories — that will be available on Spotify artist pages, and will allow them to connect with fans in a new way. The ever-expanding rollout of “Stories” (an ephemeral way to share photos and videos, usually for 24 hours) across platforms has become a bit of running joke — it's even available on LinkedIn (why?) — and it's only natural / inevitable that Spotify would want to get into “Stories” as well. Spotify Clips is currently in testing.

Of course, unlike other platforms, Spotify Clips will behave very differently — it won't be available to everyone for one. Listeners, people like you and me, won't get to share their own “Stories”. Instead, only select creators with a Spotify for Artists page will be able to upload photos and videos to Spotify Clips. Alongside the Stream On event, Spotify announced that over 10,000 Indian artists have claimed their Spotify for Artists profiles since the world's biggest music subscription service launched in the South Asian market two years ago.

Screenshot 2021 02 22 at 102748 PM spotify clips

This is what Spotify Clips will look like
Photo Credit: Spotify

“Stories” have been essentially to growing platforms' daily active users, with Instagram revealing in 2019 that 500 million users check out Instagram Stories every day. This raises an interesting point: why would fans not just keep up with their favourite artists on Instagram, where they already are, instead of opening another app? Maybe if there's exclusive content. Spotify will hope that artists do that — driving people to come to Spotify Clips, and stay afterwards to play some songs.

Spotify now has more than 345 million monthly active users and over 155 million paid subscribers around the world, the Sweden-headquartered music giant announced earlier in February.

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Akhil Arora covers entertainment for Gadgets 360, interviewing stars such as Christian Bale and Anurag Kashyap, covering series premieres, product and service launches across the globe, and looking at American blockbusters and Indian dramas from a global socio-political and feminist perspective. As a Rotten Tomatoes-certified film critic, Akhil has reviewed over 150 movies and TV shows in over half a decade at Gadgets 360. When he is not completely caught up with new film and TV releases, Akhil ...More
Government Sites Said to Have Critical Vulnerabilities; NCIIPC and CERT-in Step In: Reports
Spotify HiFi Lossless Tier Coming Later in 2021

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