The case for shaming influencers for not social distancing

By Morgan Sung2020-10-18 19:00:00 UTC Shaming people on TikTok carries a special flavor of vicious righteousness.  Angry at the apparent lack of mask-wearing and social distancing amid rising COVID cases in the United States, irate TikTok users are flaming a Los Angeles salon through snarky videos and negative Yelp reviews. But intense public shaming, regardless of whether it's deserved, may actually reinforce the target's wrongful behavior instead of pushing them to actually change.  Habit Salon, which recently expanded from its Arizona origins and opened a location in West Hollywood, is immensely popular with influencers for the salon's summery balayage and hair extension techniques. The salons' owner, Chrissy Rasmussen, posts videos of her clients' "transformations" on Instagram and TikTok under the handle hairby_chrissy. She has been posting content from her salons for months.  But the backlash didn't really begin until she posted a video of a notably unmasked TikTok star Dixie D'Amelio with her new hair extensions. The video featuring the TikTok star has 3.7 million views at the time of writing.  The video likely gained traction the way most viral TikTok videos do, being shown to an increasingly larger group of users and performing favorably until the clip appeared on a large number of users' For You Pages. The fact that the video featured D'Amelio, who's immensely popular on her own, probably drove even more traffic to the video and exposed Rasmussen's account to users who may not have seen her content otherwise. TikTok users noticed that not only was D'Amelio not wearing a mask, but neither were employees and other clients in the salon.  Other videos on Rasmussen's account show clients and employees wearing masks improperly, if at all, and not adhering to the strict social distancing regulations Los Angeles County mandates for all hair salons. TikTok users began flooding the comments on hairby_chrissy videos, questioning the lack of masks and the number of people present in the salon.  Los Angeles County allowed salons to reopen in early September, and mandates that salons operate at only 25 percent occupancy, employees and customers maintain at least six feet of distance whenever possible, and that employees must wear a mask "at all times during the workday when in contact or likely to come in contact with others."  "THE AMOUNT OF PEOPLE IN THIS SALON WITHOUT MASKS IS INSANE." The videos criticizing Rasmussen and Habit salon didn't start out so personal. TikTok users threatened to report the salon to the Department of Public Health and posed in front of group photos of the salon's unmasked employees.  "THE AMOUNT OF PEOPLE IN THIS SALON WITHOUT MASKS IS INSANE," one TikTok user wrote in a video showing a clip from Rasmussen's YouTube channel. "We are in a PANDEMIC."  In response to the backlash, Rasmussen allegedly deleted comments, blocked TikTok users calling her out, and ultimately turned off all comments on her videos. The refusal to address concerns only fueled online ire. The tags #hairby_chrissy and #hairbychrissy, which had only a few million views before the public outcry began now have 46.5 million and 10.1 million views respectively. The tags #hairbychrissyvibes and #hairbychrissyblockme, which are used to make fun of Rasmussen's signature extension and highlighting style, are also gaining thousands of views by the hour. As of Friday, they have 92,000 and 134,000 views respectively. TikTok users also flocked to the salon's Yelp page to express their disapproval. The brigading was so heavy that Yelp flagged Habit Salon for "unusual activity" and temporarily disabled reviews.  "This business recently received increased public attention, which often means people come to this page to post their views on the news," Yelp explains in a pop-up message on Habit Salon's page. "While we don't take a stand one way or the other when it comes to this incident, we've temporarily disabled the posting of content to this page as we work to investigate the content you see here reflects actual consumer experiences rather than the recent events."  When Mashable reached out to Habit Salon for a statement, the employee who answered the phone said Habit Salon had "no comment" regarding the public outcry.  

The case for shaming influencers for not social distancing
By Morgan Sung2020-10-18 19:00:00 UTC Shaming people on TikTok carries a special flavor of vicious righteousness.  Angry at the apparent lack of mask-wearing and social distancing amid rising COVID cases in the United States, irate TikTok users are flaming a Los Angeles salon through snarky videos and negative Yelp reviews. But intense public shaming, regardless of whether it's deserved, may actually reinforce the target's wrongful behavior instead of pushing them to actually change.  Habit Salon, which recently expanded from its Arizona origins and opened a location in West Hollywood, is immensely popular with influencers for the salon's summery balayage and hair extension techniques. The salons' owner, Chrissy Rasmussen, posts videos of her clients' "transformations" on Instagram and TikTok under the handle hairby_chrissy. She has been posting content from her salons for months.  But the backlash didn't really begin until she posted a video of a notably unmasked TikTok star Dixie D'Amelio with her new hair extensions. The video featuring the TikTok star has 3.7 million views at the time of writing.  The video likely gained traction the way most viral TikTok videos do, being shown to an increasingly larger group of users and performing favorably until the clip appeared on a large number of users' For You Pages. The fact that the video featured D'Amelio, who's immensely popular on her own, probably drove even more traffic to the video and exposed Rasmussen's account to users who may not have seen her content otherwise. TikTok users noticed that not only was D'Amelio not wearing a mask, but neither were employees and other clients in the salon.  Other videos on Rasmussen's account show clients and employees wearing masks improperly, if at all, and not adhering to the strict social distancing regulations Los Angeles County mandates for all hair salons. TikTok users began flooding the comments on hairby_chrissy videos, questioning the lack of masks and the number of people present in the salon.  Los Angeles County allowed salons to reopen in early September, and mandates that salons operate at only 25 percent occupancy, employees and customers maintain at least six feet of distance whenever possible, and that employees must wear a mask "at all times during the workday when in contact or likely to come in contact with others."  "THE AMOUNT OF PEOPLE IN THIS SALON WITHOUT MASKS IS INSANE." The videos criticizing Rasmussen and Habit salon didn't start out so personal. TikTok users threatened to report the salon to the Department of Public Health and posed in front of group photos of the salon's unmasked employees.  "THE AMOUNT OF PEOPLE IN THIS SALON WITHOUT MASKS IS INSANE," one TikTok user wrote in a video showing a clip from Rasmussen's YouTube channel. "We are in a PANDEMIC."  In response to the backlash, Rasmussen allegedly deleted comments, blocked TikTok users calling her out, and ultimately turned off all comments on her videos. The refusal to address concerns only fueled online ire. The tags #hairby_chrissy and #hairbychrissy, which had only a few million views before the public outcry began now have 46.5 million and 10.1 million views respectively. The tags #hairbychrissyvibes and #hairbychrissyblockme, which are used to make fun of Rasmussen's signature extension and highlighting style, are also gaining thousands of views by the hour. As of Friday, they have 92,000 and 134,000 views respectively. TikTok users also flocked to the salon's Yelp page to express their disapproval. The brigading was so heavy that Yelp flagged Habit Salon for "unusual activity" and temporarily disabled reviews.  "This business recently received increased public attention, which often means people come to this page to post their views on the news," Yelp explains in a pop-up message on Habit Salon's page. "While we don't take a stand one way or the other when it comes to this incident, we've temporarily disabled the posting of content to this page as we work to investigate the content you see here reflects actual consumer experiences rather than the recent events."  When Mashable reached out to Habit Salon for a statement, the employee who answered the phone said Habit Salon had "no comment" regarding the public outcry.